Rocco Bone: April 2013

Monday, April 29, 2013

Evisu Genes?




A few days ago I went to a thrift shop looking for nothing in particular. In the distance I noticed the little Evisu "swoosh". Turns out the "swoosh" is a seagull (kamome). I saw an Evisu ad in a magazine years ago and the image of the "swoosh"/seagull got stuck in my head. Got them at a bargain price. Could be real, could be fake.

Who Pays $600 for Jeans?

From Wikipedia:

"Evisu or Evisu Genes is a Japanese designer clothing company that specializes in producing denim wear through traditional, labor-intensive methods.
The brand was formally founded in 1991 in Osaka, Japan, by Hidehiko Yamane.
The initial production line allowed about 14 pairs of jeans a day to be produced, with each of them having a seagull (kamome) hand painted on them by Yamane himself. Ebisu is the name of the Japanese folk god of money who is usually portrayed with a fishing rod. His name was selected for the new venture as money and fishing are two of Yamane's five favorite things."

I read some more on Evisu Genes on the interwebs and came across this blog that provides examples of fake Evisus, tips on how to spot them, some more detail into the Evisu company and their denim production process in case that's your thing.

Still don't know if they are real or not. Either way, dem genes be supa fly dope yo, yo, yo! n' dem genes haz dragons! Dem dragons be spinnin'yo!